Testimonials
“In most applications, the
internet is still finding its way in the world of market research. The
potential is surely there but few practitioners have tapped it. Count Renee
Frengut as one of those pioneers. Where other organizations have achieved
modest success in analoging on-line “traditional focus group methodology”,
her organization – eQualitativeResearch – transforms the experience. Yes,
there are respondents; yes, there are moderators; yes, there are clients.
But in many ways, clever software makes the cyberspace experience more
adaptive, and yes, even more intimate, than the conventional “one-way
mirror” bifurcated room. And best of all, you needn’t travel the world to
speak with the world; you needn’t even leave home.”
Dennis Q. Murphy
Former - Vice President, World Wide Market Intelligence
IBM
_______________________________
“This technology is
especially useful for conducting interviews with respondents in far-flung
locations. No longer do we need to choose a few locations for a specific
project. We can get respondents from anywhere and form a focus group. The
group aspect works well since they can both see and hear each other and the
moderator. After years of research travel, it's a blessing to make fewer
trips and actually increase the geographic scope of each project. I intend
to keep using it and it will be my first choice for interviewing hard to
find respondents and many kinds of professionals.”
From a market researcher at
a large consumer products company
_______________________________
“While I did not have the
opportunity to participate in the qualitative, I was eager to hear the
observations. I think that you provided us with excellent food for thought
and provided strong guidance on how we can rethink our current position. We
certainly got "new news" from this exploration. I appreciate your insights.”
From a Market Research
Director at a large Pharmaceutical Company – Consumer Products Division
_______________________________
“We have used ethnographic
research (or research that allows trained psychologists to interact with
consumers in the privacy of their homes) to successfully gather rich
insights on consumer behavior, but the logistical constraints of sending
expensive expert staff to target consumer's homes across the country
sometimes discourages us from doing this valuable work. With eQualitative
Research's technology and approach, we would be able to conduct this
research with less hassle.”
Executive Director,
Corporate Communications at a leading pharmaceutical company
_______________________________
“What I found most
beneficial about the technology was the ability to listen and learn from
people all over the country, without having to travel all over the country.”
Senior Research Manager
Leading Advertising Agency
_______________________________
“Dr. Frengut's technology
allows for all stakeholders to be a part of critical research and yet not
leave the office. It is quite innovative.”
From a senior Market
Research Manager at a large Pharmaceutical Company – Consumer Products
Division |
