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Ethnographic Studies
eQR™
has developed a fascinating and cost-effective way to conduct ethnographic
studies. Now your company can obtain in-depth research in the consumers'
home or any desired environment and explore the "real world" context of
consumers' rational and emotional perceptions and motivations of their
purchase decisions and behaviors.
In
combination with our virtual in-depth methodologies, we meet with the
participants one-on-one extracting valuable research data while the
participant relaxes in their own home, opening up to the interviewer. Never
before could such research be obtained in a cost effective manner.
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Ethnographic Samples
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